From the interview:
Book publishers are not always known for the technical savvy. It doesn’t help that the main eBook retailers don’t all conform to one standard eBook format, and they have to create different files for different bookstores.
It is not a single format to rule them all. Most publishers are starting to figure out that this is a big deal. They want to put out eBooks and have it not be frustrating. A consumer says I want an eBook; I go to Amazon or Barnes & Noble or Apple and then read it that way. Amazon is 70 percent of the eBook market because they are doing it well. They make it easy for consumers. Barnes & Noble holds second place because they focus on the customer experience. That is what is going to sell eBooks. Kindle and ePub will be the main formats because of this. It’s only when you get into children’s books and enhanced eBooks that other formats come into play.
These special formats read better on tablets. How do tablets change the landscape for the e-reading experience?
There is a lot of hype around tablets, but I still think that a black and white e-reader is the best device to read a book. I don’t think there is a comparison between e-readers and tablets. They are different things; I don’t equate the two. I have an iPad, but I don’t use it for reading that often. Most of the time I use it for other kinds of things like watching videos, surfing the Web and playing video games. Tablets have the benefit of being multimedia devices, but they aren’t the best way to read eBooks. Dedicated e-reading devices are a better experience for reading, and they lead to greater consumption of eBooks.